Most organizations today understand the value of an integrated view of a company's customers at all touch points throughout the lifecycle of the relationship. An effective Customer Relationship Management (CRM) tool will help organizations meet new levels of profitability through more efficient processes to market to, sell to, and support its customers.

As a Microsoft CRM Certified Software Advisor, CiF not only helps organizations implement Microsoft DynamicsTM CRM, we also offer customization services to cater for unique business needs. Microsoft DynamicsTM CRM provides a complete suite of powerful marketing, sales and service capabilities with a familiar and consistent user experience based on Microsoft Office and Microsoft Outlook® .

Feature	Highlights
Email	• Send emails to customers and have Microsoft CRM automatically track the email as a closed activity against the email recipient
	• Automatically track email threads of original CRM email messages without any intervention (inbound and outbound email messages)
	• Create email templates and use them to send mass emails and track the messages as closed activities against the recipients
Calendar	• Schedule CRM meetings and have them synchronize to your Outlook calendar
	• Add attendees to your meetings and automatically create activities for those CRM contacts
	• Manage your meetings from Outlook or Microsoft CRM and keep your data synchronized
Tasks	• Create CRM tasks and have them synchronize to your Outlook calendar
	• Manage your tasks from Outlook or Microsoft CRM and keep your data synchronized
Lead Tracking	• Import your marketing lists in a matter of minutes
	• Schedule activities, take notes and qualify leads separately from customer accounts and contacts
	• Convert leads as won or lost
	• Automatically map data from lead screens to a new account, contact and opportunity
Opportunity Management	• Automatically track email threads of original CRM email messages without any intervention (inbound and outbound email messages)
	• Create automated sales processes with specific activities to occur before advancing to the next sales stage
	• View sales pipeline data
	• Track opportunities by sales reps, products or services
Case Management	• Track cases (trouble tickets) against specific accounts and contacts
	• Assign cases to individuals, teams and queues
	• Escalate cases based on priority and workflow
	• Assign support contracts to accounts
	• Solve cases using Microsoft CRM's knowledge base articles
Customization	• Modify Microsoft CRM forms without having to be a developer
	• Create powerful views to help segment your data
	• Utilize the workflow manager to create powerful workflow routines
	• Use the deployment manager to maintain schema fields